By providing tutorials and an environment to learn the game, it is clear that part of Pokerwize's strategy is to take online poker to the un-initiated in the hope of then converting them into real money players. Their poker tutorials are ok and I'd certainly recommend them to those wanting to learn how to play the game.
There will be an added side effect which should be worth noting. In spite of what you may have heard, poker is ultimately a game of skill, rather than pure luck. It takes time to learn the game and even moderately experienced poker players can make fast easy money against rookie players new to the tables. It's known in the industry as 'sharking' and results in players migrating to the easy money online poker sites. The Prima Poker network and Pokerwize should certainly benefit from this.
My real issue with the software, and it is a fundamental issue, is the functionality that exists between 2D and 3D tables. This is a critical issue and is a major weakness in the Pokerwize product. I very much doubt that the players on the other 2D sites on the Prima network can see that you are using Pokerwize's 3D functionality (i.e. throwing tantrums at the table, pointing at fellow players, like in the image above). This to me appears to be a major flaw.
There are those that believe Pokerwize could license their product to other gaming networks, including the Microgaming network. This is an interesting option and I'm certainly interested to see how they get on.